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dc.contributor.authorAHAMED, BULBUL
dc.contributor.authorISLAM, S.M. MONIRUL
dc.contributor.authorQAOM, KISMAT
dc.date.accessioned2016-03-14T21:56:57Z
dc.date.available2016-03-14T21:56:57Z
dc.date.issued2015
dc.identifier.citationDhaka: Northern University Bangladesh; 2015en_US
dc.identifier.issn1992-271X
dc.identifier.urihttp://hdl.handle.net/123456789/880
dc.description.abstractThis study aims at identifying salient attributes of e-commerce sites in Bangladesh. The study tries to assess the perception of customers about the performance of major-e-commerce sites on those attributes. Eighteen potential attributes are preliminarily selected, and after conducting a per-test on 50 sample respondents eleven salient attributes are selected for the study. Finally 108 respondents are taken as the study sample. Martin Fishiness multi-attribute attitude models adopted to measure the customers’ attitude. Respondents were asked their belief and evaluation towards some B2C e commerce sites. The benchmark of positive belief is hypothesized as 4 in a 5 point scale.en_US
dc.language.isoenen_US
dc.publisherNorthern University Bangladeshen_US
dc.subjectB2C e-commerceen_US
dc.subjectAttitudeen_US
dc.subjectBeliefen_US
dc.subjectEvaluationen_US
dc.subjectE-commerce in Bangladeshen_US
dc.titleCustomers’ Attitude towards E-commerce in Bangladesh: An Empirical Study on Some Selected B2C E-commerce Sitesen_US
dc.typeArticleen_US


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